Objectives of Communication

What do you hope to achieve when you communicate? What you have identified is called your communication objectives. Whether we realize it or not, every time we communicate we do so with a specific objective or sets of objectives in mind. Communication objectives differ based on the communicator, the situation or the context in which we communicate.
Though this is so, there are four broad objectives we have in mind when we communicate. Common to all communicators is the desire to be RECEIVED (heard or read), to be UNDERSTOOD, to be ACCEPTED and, to get ACTION (change of behaviour or attitude).
Do you agree? Whether we communicate to persuade, inform, entertain or educate we must first be received, understood, accepted before we can achieve the desired course of action .
In essence communication cannot occur unless the four basic objectives are met. Yet this is not something we think about actively or consciously when we communicate. However we should, as the communication objectives has great influence on the communication process. This is so as your message is tailored and transmitted in a manner fitting the desired objectives.
For eg.  Having written an article which you hope to have published in one of our major newspapers