Recently during a class discussion, the lecturer, in an effort to help us understand the communication cycle, likened the communication cycle to that of a market. Crazy? I didn't get it instantly as my one tracked mind started wondering what is it that a communication process is trying to sell.
Information, DUH!!!!
So here are the categories, let"s see if you can match the categories
A B
Receiver Purveyor
Message/Information Packaging
Encoder/Source Product
Channel Placement
Method Competition
Noise Consumer
Finished matching? Lets see if you got it.
In the context of a marketplace, the Source of a message is the Purveyor, who decides on the Packaging which the Method chosen to convey the Product which is the Information. After the Product is Packaged then the purveyor then decides on the appropriate Placement for the Product which is the Channel by which the Product will get to the Consumer who is the Receiver. As in any market place there will always be Noise like the Competitor which must be taken into consideration at all steps of the process.
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